Hey Clique 👋
I’ve been working with a couple of early-stage startups lately, and influencer marketing keeps popping up as a go-to strategy. It’s tempting, right? Fast reach, niche communities, and a potential trust boost. But here’s the kicker — most startups don’t have deep pockets or the luxury of long testing cycles.
So here’s what I’m wondering (and would love your insights on):
If you were building a lean influencer strategy for a startup — where every dollar counts — what would you prioritize?
Nano vs. micro creators?
Gifting vs. paid placements?
Short-term buzz vs. long-term brand partnerships?
TikTok? Instagram? YouTube Shorts?
Also curious:
Have you seen any unexpected wins (or total flops) when working with creators in the early startup phase?
💬 Drop your playbooks, cautionary tales, or go-to tactics below. Let's build a real-world guide together for startup founders and social media folks trying to make it work without burning the budget.
