Are your social results good… or just average? That’s where social media benchmarks help.
📌 Average engagement rate in 2025 → Down 10–12% across major platforms.
📌 TikTok still leads → Avg. engagement around 5–6%.
📌 Instagram Reels → Higher reach, but lower comments vs carousels.
📌 LinkedIn → Engagement growing, especially for thought-leadership posts.
📌 YouTube Shorts → Strong growth, but retention is the challenge.
💡 Pro Tip: Benchmarks give context, but don’t obsess. Your real benchmark is your past performance.
💬 Question: Do you compare your results to industry benchmarks, or focus only on your own growth?