Quick thought on what is a tweet impression I wanted to share…
When I first started managing brand accounts, I assumed impressions = people. Nope. A tweet impression just means how many times your tweet was shown—not clicked, not read, not even noticed, just appeared on someone’s screen. That could be the same person seeing it five times.
It was a small but important mindset shift: high impressions don’t always mean high impact. Now I always pair impressions with engagement to see if the content’s actually resonating.
Would love to hear your experience.