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How Agencies Structure Their Social Media Workflow

Agencies juggle many clients, so their workflows emphasize clarity, approvals, and repeatability.

This post explains the common agency structure and practical steps you can borrow for a small team or solo practice.

Core components:
- Strategy & kickoff per client
- Centralized content calendar with role assignments
- Client approval loops (content & creative)
- Dedicated roles: copy, design, community
- Weekly reporting and monthly strategic reviews

Takeaway: Even one-person teams can adopt agency-style roles by batching tasks and documenting approvals. 

#agency workflow#client management#approvals#social media operations

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